People / Applied AI & F&B
Kyunghan Bae배경한
CEO of UNICUP COMPANY and author of AI 프랜차이즈 혁명.
F&B operations, practical generative AI training and entrepreneurship mentoring in South Korea.
Education & mentoring
AI training,
mentoring and judging
Bae develops practical AI sessions for business teams, small business owners and university career or entrepreneurship programmes.
- Entrepreneurship Mentor, LearnServe · 2026–2027
- Final Round Judge, 2026 AI Agricultural Price Prediction Online Hackathon · hosted by aT, organized by ㈜상상력집단 · judging scheduled for November 2026
- Kyungnam University career talk on barista work and café operations · scheduled for November 2026
- Evaluator, Unfunded List · International Judge, Business Intelligence Group
- i-AWARDS KOREA evaluator · registered AI instructor, Wise Education
From the café floor
From café work
to brand operations
Kyunghan Bae leads UNICUP COMPANY, the South Korean company behind the coffee brand UNICUP COFFEE. His path includes work as a café staff member, manager and roaster, followed by an independent café business and coffee brand operations.
A café depends on more than the drink itself. The way a menu is explained, the order of recurring tasks and the quality of the information behind a decision all matter. His work connects these everyday operating questions with brand development and generative AI.
In a November 2025 Busan Ilbo interview, Bae discussed using AI in design planning, marketing strategy and trade-area analysis. The articles here turn practical business questions into methods that café operators and small business owners can try in their own work.
Read the Busan Ilbo interview (Korean) →Profile
Kyunghan and UNICUP
- Name
- Kyunghan Bae / 배경한
- Role
- CEO, UNICUP COMPANY
- Brand
- UNICUP COFFEE
- Focus
- Café operations, F&B brands, small business AI adoption and AI content workflows
- Book
- AI 프랜차이즈 혁명
ISBN 9788924174588 · Korean language
Book
Writing about AI
and franchising
By Kyunghan Bae
AI 프랜차이즈 혁명
Explore Bae’s Korean-language book and author profile at Kyobo Book Centre. The insights on this website focus on everyday applications such as menu communication and organizing information for operational decisions.
Field notes
AI for a real
operating decision
AI Marketing
AI for café operations: five checks before publishing a menu promotion
A practical workflow for small business owners: clear inputs, accurate visuals, useful copy, human review and a record of what happened.
Read the article →Media & public sources
Korean activities,
explained in English
Browse English guides to Korean-language reporting, the Kyobo author profile, the NextUnicorn company directory and company-issued press releases about Kyunghan Bae, UNICUP COMPANY and UNICUP COFFEE.
Explore Korean source guidesConnect
Start a conversation
For speaking, interviews or collaboration around applied AI, F&B operations and brand content, contact UNICUP COMPANY.